Our Consciousness

Our Sustainability Principles

Bespoke arrangements and upcycled floral products 
Our arrangements and upcycled products are always made for those who want something extra personal and special. This includes the possibility of upcycling any other fresh flowers you have received into other floral products. All our designs come with a customisable hand-drawn card for your loved ones. They are great as standalone gifts, or you can easily bundle our customisable floral products for a lovely gift package. 
Sustainable sourcing, design and operations 
Just like food, more than 90% of our flowers are imported. To minimise our global carbon footprint, we promote the use of locally and Asian-grown seasonal flowers wherever possible. We avoid flowers that require high chemical use (e.g. bleached flowers) and unsustainable materials (e.g. floral foam, new plastic bags). Instead, we try our best to  reuse materials from alternative sources (e.g. wires to replace floral foam, clean plastic food packaging to hold water in bouquets, paper offcuts or rejects from printing jobs for our cards). Our low-carbon delivery option on bicycle is available for addresses within 3km of our location.

Waste diverted away from landfill 
There is a lot of unavoidable plastic packaging that is used to protect flowers while being imported. We try our best to either upcycle them as Ecobricks for furniture or recycle them in our local recycling bins. We also recycle other materials (e.g. cardboard that comes with the imported flowers) in our local recycling bins.
Partnerships and fair recognition
In respecting people and the dedication they have put into honing their craft and the work they do, we partner with small businesses and non-profits to offer fair payment and recognition they deserve (e.g. local businesses, using organic materials only). We hope that such opportunities will empower communities to find value in their work.
Leverage on community support
We collect reusable materials such as washed glass food jars, bouquet wrappers and boxes from our community while rewarding them if they are would like. Being part of the  Zero Waste Packaging Initiative allows like-minded businesses to share our resources easily.
Communicate and empower customers with choices
We want to lead the local floral industry to more sustainable business practices by communicating our sustainable design and business principles. We also empower our customers with options to minimize new materials used (e.g. the option of reusing older bouquet wrappers instead of new wrappers)

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The Conscious Florist is proud to be part of the Zero Waste Packaging Initiative which is a ground-up movement started to encourage businesses to adopt a circular packaging system, provide support and recognise businesses who reduce their waste through those means.
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Find out more about The Conscious Florist here.